New Name, Same Mission

Well-established Daphne business completes rebrand, keeps eye on sustainability.

by Lindsay Mott Fletcher

Over the years, the company has expanded from traditional North American automotive products into EV, solar and industrial markets ranging from agriculture and construction to mining. The company also pioneered advanced sustainable manufacturing solutions and entered the European market – all while staying true to the core principles and values that shaped its foundation. The company has a strong legacy of innovation and remains committed to advancing the circular economy and extending product lifecycles. CEO Duncan Gillis said:

“Sustainability is in our DNA – from our remanufacturing processes that keep materials in use and out of landfills, to the innovations that allow us to extend product life and avoid the emissions and waste associated with manufacturing from virgin resources.”

In 2025, the company decided to rebrand from BBB Industries to TERREPOWER to reflect a unifying identity for its global workforce and reinforce its focus on sustainable manufacturing. Gillis said: 

“As the company grew and acquired businesses across different regions, we needed a singular brand that could bring our people and purpose together under one name. While the name is new, our mission remains the same: to spread the power of sustainable manufacturing at scale. We’re already seeing strong alignment across our teams and partners. The new brand has helped clarify what we stand for and has opened new conversations and opportunities that position us for long-term growth.”

The name TERREPOWER represents the company’s values and value proposition. “Terre,” which is French for earth, underscores its commitment to sustainability and the circular economy. “Power” speaks to the power of what the company delivers: high-quality, sustainably manufactured parts that meet or exceed Original Equipment (OE) standards – at a significant price advantage. Gillis said:

“That’s the power of our value proposition, and the reason customers in more than 90 countries trust us to deliver high-quality, resource-efficient solutions. Through advanced remanufacturing processes, the company extends the life of critical parts – keeping valuable materials in use and out of landfills.”

By breaking the traditional tradeoff between OE-quality and product cost and affordability, the company delivers products that satisfy its customers without the carbon footprint of manufacturing new. A natural outcome of restoring and remanufacturing discarded components is that each product produced avoids significant amounts of CO2 emissions and waste relative to manufacturing completely new components. “We are very proud to say that we are carbon neutral when considering scope 1 and 2 emissions as we sustainably manufacture and sell our products,” said Gillis.

Navigating the Current Political Climate

While much of the public focus has been on how tariffs affect vehicle manufacturers, the same policies significantly impact replacement parts – products on which every driver relies. TERREPOWER supports 98% of the U.S. car parc, meaning nearly every vehicle on the road today depends on the parts the company remanufactures.

TERREPOWER’s sustainable manufacturing process helps keep repair costs lower for consumers, reduces environmental waste and supports American businesses and workers who depend on affordable replacement parts, according to Gillis. Currently, the company’s products are fully compliant with the U.S.-Mexico-Canada Agreement and are not facing significant tariffs. 

However, trade policy can change quickly, and company leadership remains vigilant, as future shifts could impact supply chains, production costs and, ultimately, consumers.

Current Company Statistics

TERREPOWER’s workforce includes approximately 65 team members based in the Daphne area. With operations across North America and Europe, the company manufactures and supplies essential repair parts to customers in more than 90 countries. Its global footprint includes 16 sustainable manufacturing facilities and 14 distribution centers.

Community Involvement

TERREPOWER’s Corporate Citizenship Team was established in 2018 and now includes more than 35 stewards across 25 sites. The team’s purpose is to positively engage with and support both the TERREPOWER community and the world around it. “Through meaningful engagement and dedicated support, we continuously encourage our locations to expand their outreach, further advancing our shared mission,” Gillis said.

Locally, TERREPOWER partners with Prodisee Pantry and LifeSouth each year. Through the partnership with Prodisee Pantry, TERREPOWER volunteers, provides monetary donations, organizes food drives and participates in the annual Turkey Trot. Through its quarterly blood drives with LifeSouth, TERREPOWER employees help save more than 150 lives annually.

What’s Ahead

In looking to the company’s future, Gillis said TERREPOWER is focused on expanding its global footprint, accelerating innovation and forging strategic partnerships that advance its circular economy goals, adding:

“For us, success means leading the industry in extending product lifecycles, reducing waste and creating long-term value for our customers, communities and our people.”