ALSDE Launches Teacher Recruitment Campaign

The Alabama State Department of Education (ALSDE) recently launched its “Teachers are the Real Influencers” campaign, the newest wave of its ongoing teacher recruitment efforts. Multiple advertising and public relations efforts will target high school and college students via social media, YouTube, pre-roll, display advertising and more. The campaign intends to highlight fun, engaging and entertaining aspects of a teacher’s work in language and medium that speak to a young audience. “Like many states across the country, Alabama continues to face a teacher shortage and needs continued focus on recruiting new talent to the education field,” said Alabama State Superintendent of Education Dr. Eric Mackey. “To capture the attention of passionate members of the next generation and beyond—frequently referred to as Gen Z—we want to remind them how important teachers are to our future, both as a state and as individuals.”