Baldwin Education Coalition Rebrands

The Baldwin Education Coalition has unveiled a refreshed brand identity and redesigned website. The new look is intended to reflect where the coalition is today, 15 years after formally becoming a nonprofit, while staying rooted in the same purpose: a belief that strong public schools are the foundation of strong communities. The coalition says its new brand identity is centered around the same three focus areas that have guided its work from the beginning: students, educators and community. Each is represented visually through the updated brand system, with colors, design elements and messaging that reflect the energy, optimism and partnership at the heart of the coalition’s work. The redesigned website aims to give visitors a clearer look at the coalition’s mission, history, programs, partnerships and impact. It also provides easier pathways for community members to learn more, donate, volunteer, attend events, support public education or partner with the coalition.