UM Changes Logo, Slogan

The University of Mobile (UM) has unveiled a refreshed brand featuring a new institutional tagline, “For the Kingdom. To the World.” It has also launched a student-focused campaign theme, “Designed for More,” along with updated logos and visual elements. UM says the refreshed brand reinforces the Baptist university’s commitment to Christ-centered learning and spiritual formation while preparing students for lives of purpose, leadership and service through the integration of faith and academics. UM says the refreshed brand identity is intended to reflect what has defined it: the integration of faith and academics, a relational campus community where students are personally known, a campus environment that feels like home and a focus on the Christian Great Commission that prepares graduates to impact the world for Christ. The brand was developed in partnership with 5° Branding, a higher-education branding agency that specializes in helping colleges and universities clarify their identity, strengthen enrollment messaging and communicate their distinctives with authenticity. The process included extensive research; stakeholder interviews; and collaboration with students, faculty, staff, alumni and university leadership.