WineView Shows High Growth After Partnering With Toast

Birmingham-based WineView, founded in 2019 (Local Business Creates Wine App) has reported high growth since January 2023, when it launched its partnership with Toast in an effort to become the go-to wine software for restaurants. Since that time, WineView, a wine software company that trains staff and gives restaurants a way to put wine in the conversation, has grown its footprint to more than 16 states and had demonstration requests from all 50, plus parts of Canada. Toast is described as “a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. It works with integration partners in its Toast Partner Ecosystem, a curated portfolio of more than 200 partners who deliver specialized technology and services to help restaurant operators increase sales, engage guests and keep employees happy.” The partnership works by customers enabling the integration from their Toast point-of-sale. Their wine list and menu are then instantly matched with the WineView database of more than 400,000 wines and 250,000 menu items. This allows restaurant owners and staff to easily manage their wine pairings, create custom tasting notes and provide wine training for their staff. WineView says it guarantees a 10%-20% increase in wine sales within 2 months if it is used correctly. The company also said it closed its seed investment round of $500,000 earlier this year and is using the money primarily for growth and product improvements.