AAF Mobile Bay November Luncheon To Be Held November 21

The Alabama Advertising Federation (AAF) Mobile Bay will host its November luncheon on November 21 at 11:30 a.m.-1 p.m. at The Original Oyster House on the Causeway. The event will feature Danna Grigson, who has 20 years of media planning experience and is senior vice president, media planning director at Zimmerman Advertising. She has written and executed media strategies for brands such as Servpro, Chinet, Yuengling, McDonald’s and La-Z-Boy. Grigson will discuss “Knowing Your Audience, the Lost Art of Content and Context” and explore how audience-building and algorithmic tools may have accelerated our work but may leave professionals asking, “What are we missing?”