Good Giant Launches Pro Bono Initiative

Good Giant is launching a new annual pro bono initiative under its Giant Hearts philanthropic program, committing up to $50,000 in agency services each year to support a nonprofit organization aligned with gaming, hospitality and corporate social responsibility. The selected organization will receive up to $50,000 in agency services, which may include account management, strategy, creative development, social media strategy and content planning, public relations consulting, media planning and buying, and animation or editing support. Applications for Giant Hearts Big Give will be accepted through March 13, with the selected organization announced by March 31. Agency work will begin in April 2026. Eligible applicants must be nonprofit organizations with 501(c)(3) or 501(c)(6) status and a demonstrated connection to the gaming and hospitality industry or corporate social responsibility, such as Tribal entities, Tribal-owned organizations or gambling support organizations.