Lewis Chosen To Rebrand Kentucky Bourbon Trail

As the Agency of Record for the Kentucky Distillers’ Association, Lewis Communications of Mobile has rebranded the Kentucky Bourbon Trail’s brand and website. The launch of the rebrand coincides with the trail’s 25th anniversary. The association began with seven distilleries and now has 46 distilleries and attracted more than 2.5 million visitors last year. Lewis was chosen after a nationwide search. The company used data gathered by IQS Research and the association’s biennial economic impact report to conduct interviews with leadership and frontline employees. The project includes a new logo and merchandise, combining the association’s two trails (Kentucky Bourbon Trail and Kentucky Bourbon Trail Craft Tour) into one Bourbon Trail, a new website and a Build Your Own Bourbon trail. In addition, Lewis is hosting the first Worldwide Toast to Kentucky Bourbon on September 17. This is a virtual and social media event.