Lewis Honored By PRNEWS, DigiDay

The World Bourbon Toast 24-hour livestream hosted by Mobile-based Lewis won the PRNEWS Digital Awards in the “Live Video” category and DigiDay’s “Best Use of Live Video.” The livestream brought Kentucky bourbon fans from around the world together in a global toast. The Kentucky Bourbon Trail was formed 25 years ago as a way for seven distillers to share their creations. Since then, Lewis says, it “has grown into one of America’s most beloved ways to taste and explore 46 distilleries, drawing more than 2.5 million visitors annually from all 50 states and 25 countries.” After a national search of agencies, Lewis was selected to develop a new brand and website as part of last year’s 25th anniversary celebration.