Lewis To Host Expanded World Bourbon Toast

Lewis, which has offices in Mobile, Birmingham and Nashville, is taking its award-winning event concept World Bourbon Toast to a global stage once again as it broadcasts live from Bourbon & Beyond on September 14 in Louisville, Kentucky. Created by Lewis in partnership with the Kentucky Distillers’ Association for the Kentucky Bourbon Trail, the now annual food, Bourbon and music festival launched last year to mark the 25th anniversary of the trail. The inaugural celebration connected Bourbon fans across six continents and 32 countries through a 24-hour livestream of toasts from around the globe. This year, Lewis is scaling the concept to stream live throughout the day on the Kentucky Bourbon Trail’s Instagram, Facebook and YouTube accounts. Interviews with Bourbon influencers, cultural tastemakers and musical artists will build toward the “World’s Biggest Toast” on the festival’s main stage. Fans may join the celebration by posting their photographs and videos using “#WorldBourbonToast,” tagging the Kentucky Bourbon Trail for a chance to be featured. They may also join the livestream all day for festival moments, special guests and the World’s Biggest Toast.