Mobile Chamber To Host Marketing Workshop

The Mobile Chamber is hosting “Why Your Marketing Isn’t Working (and How To Fix It)” on May 6 at the Chamber from 8:30 to 10 a.m. The event will feature Stephanie Greenwood, president of Immix, who will present on using the StoryBrand seven-part messaging framework to clarify exactly who your customer is, what they want, what’s standing in their way and how your product or service helps them win. The event will help attendees to learn the seven StoryBrand principles for clear, compelling messaging; position customers as the hero and their brand as the trusted guide; and build the foundation for a BrandScript—a clear message blueprint to use across marketing efforts.