Oyster Shell Strategy Announces Director Hire

Mobile-based Oyster Shell Strategy has hired Mallory Higgs as its director of creative and strategy. Higgs is tasked with leading strategic branding efforts with the goal of helping businesses of all sizes with a creative approach to brand management and strategy. She was previously vice president of marketing and advertising at Spanish Fort-based holding company 68 Ventures. She earned a BSBA in marketing with a focus in international business from the University of South Alabama in December 2010. A Mobile native, Higgs has studied in Worms, Germany, and volunteers with the Make-A-Wish Foundation of Alabama and serves as the ADDY’s chair of the American Advertising Federation of Mobile Bay.