PRCA Mobile To Host July Meeting On Websites

Public Relations Council of Alabama (PRCA) Mobile is hosting “Is Your Website Just a Pretty Face, or a Closer?” on July 30 from 11:30 a.m. to 1 p.m. at Innovation Portal in Mobile. In this practical workshop, StoryBrand Certified Marketing Coach Stephanie Greenwood will walk attendees through 10 website fixes. Attendees will learn how to write a homepage that’s clear and customer-focused, where to place calls to action that drive results and how to present a product or service in a way that turns visitors into buyers. Takeaways include a 10-point website clarity checklist, homepage header tips and quick fixes to boost conversions with no redesign needed. With 25-plus years of communication experience across education, nonprofit, media and retail, Greenwood currently leads IMMIX Strategic, the marketing division of Calagaz Printing.