UWSWA Rebrands

United Way of Southwest Alabama (UWSWA) has joined United Way Worldwide “to announce a refreshed brand to reflect the organization’s reach and impact in communities as one of the world’s largest and oldest privately funded charities that helps over 48 million people annually, including 350,000 in Southwest Alabama,” UWSWA said. It added that the brand refresh comes when data reveal a decline in the proportion of Americans who volunteer or contribute to nonprofits. Through this renewed strategy, United Way aims to spur greater engagement and action among the public and reinforce what United Way stands for, how it’s different and why audiences should be engaged with its work. Underpinning the revitalized brand are the four impact areas of youth opportunity, healthy community, financial security and community resiliency. “By aligning with the global brand refresh, and further unifying with our global network, our United Way will be better equipped to tackle the unique needs of our community and drive meaningful change in the lives of individuals and families here in Southwest Alabama,” said Justine Bixler of UWSWA. Additionally, United Way is rolling out a new branding campaign theme, “United is the Way.” By activating the United Way name into a declarative statement of purpose, the theme is meant to invite all people and communities to take action and make a bigger impact together. There will also be a new logo and refreshed websites.