Senior Bowl Announces Panini America As New Title Sponsor

The Senior Bowl has announced Panini America as its new title sponsor. The college all-star game will now be the Panini Senior Bowl. Panini is the world’s largest licensed sports and entertainment collectibles company and the exclusive trading card manufacturer for the National Football League (NFL), NFL Players Association and more than 100 colleges. The 2026 Panini Senior Bowl will take place on January 31 at 1:30 p.m. at South Alabama’s Hancock Whitney Stadium. Panini has previously served as the game’s official trading card provider, player lounge sponsor and 2025 official practice sponsor. As the title sponsor, Panini becomes the exclusive trading card, collectibles and memorabilia partner of the Senior Bowl. As one of the first steps in this expanded partnership, Panini and the Senior Bowl announced an addition to Senior Bowl Charities by supporting two impactful local organizations: the Child Advocacy Center and the Africatown Community Development Corp.