Alabama Power Names New President And CEO

The Alabama Power Co. board of directors has named Jeff Peoples as the company’s 12th president and CEO. Peoples succeeds Mark Crosswhite, who retired after eight years. Peoples also joins the board of directors as chairman. Most recently, Peoples served as Alabama Power’s executive vice president of Customer and Employee Services. In addition, he was responsible for the company’s labor relations, human resources, safety, wellness, health and disability management functions. Peoples began his career with Alabama Power in 1984 as a chemical technician at the James H. Miller Generating Plant in Jefferson County. He served as executive vice president and chief administrative officer of Southern Company Gas and senior vice president of operations services for Southern Company Services, Inc. Peoples serves on numerous industry and nonprofit boards. He holds a bachelor’s degree in chemistry and biological science from Lee University in Cleveland, Tennessee.