Lewis A Part Of iPhone 17 Launch With C Spire

Lewis, the creative agency of record for C Spire, recently participated in the launch of the new iPhone with its adaptable campaign for the iPhone 17. Designed and executed by Lewis, the campaign highlights the phone’s newest features while reinforcing C Spire’s network reliability and brand promise. The hero spot, entitled “More, More, More,” emphasizes all the “more” that comes with the iPhone 17. Lewis developed a flexible creative approach to meet the challenge of promoting a phone the full features of which were revealed just days before launch. Lewis said that, by building modular creative frameworks around launch rumors and multiple scenarios, it was able to highlight three iPhone 17 features while tying the story back to C Spire’s brand platform. The work is live in various media throughout C Spire’s markets. This campaign follows Lewis’ previous high-profile work for C Spire, including the “Deep Connection” Super Bowl campaign.