Lewis Chosen To Rebrand Kentucky Bourbon Trail

As the Agency of Record for the Kentucky Distillers’ Association, Lewis Communications of Mobile has rebranded the Kentucky Bourbon Trail’s brand and website. The launch of the rebrand coincides with the trail’s 25th anniversary. The association began with seven distilleries and now has 46 distilleries and attracted more than 2.5 million visitors last year. Lewis was chosen after a nationwide search. The company used data gathered by IQS Research and the association’s biennial economic impact report to conduct interviews with leadership and frontline employees. The project includes a new logo and merchandise, combining the association’s two trails (Kentucky Bourbon Trail and Kentucky Bourbon Trail Craft Tour) into one Bourbon Trail, a new website and a Build Your Own Bourbon trail. In addition, Lewis is hosting the first Worldwide Toast to Kentucky Bourbon on September 17. This is a virtual and social media event.

Read More

ROCK & GEM SALE NEXT WEEKEND

Rock & Gem Sale Next Weekend

Mobile Bay Magazine 2024 Inspiration...

Mobile Bay Magazine 2024 Inspiration Home Open Through November 24

WIND CREEK HOSPITALITY TO ACQUIRE BIRMINGHAM RACECOURSE AND CASINO

Wind Creek Hospitality To Acquire Birmingham Racecourse And Casino

UNITI FIBER’S NEWTON JOINS THOMPSON HOLDINGS BOARD

Uniti Fiber’s Newton Joins Thompson Holdings Board

ROBERTSDALE PROPERTY LEASED TO TWC SERVICES

Robertsdale Property Leased To TWC Services

NORTH BALDWIN CHAMBER’S CHRISTMAS FESTIVAL COMING TO BAY MINETTE

North Baldwin Chamber’s Christmas Festival Coming To Bay Minette

HUGHEY NAMED LEE CHARITIES DIRECTOR

Hughey Named Lee Charities Director

MOBILE CHAMBER RELEASES ECONOMIC OUTLOOK SURVEY

Mobile Chamber Releases Economic Outlook Survey

BBN-fallback

NCPJ Holds, Davis Co-Chairs Annual Conference In Gulf Shores

Subscribe to our weekly newsletter

Sign up here for free to get Bay Business News email newsletter every Friday.

By subscribing, you agree to our User Agreement and Privacy Policy & Cookie Statement.

Something went wrong. Please check your entries and try again.

Subscribe to our weekly newsletter

Sign up here for free to get Bay Business News email newsletter every Friday.

Please enter a valid email address.
Something went wrong. Please check your entries and try again.