Seminar On Digital And Social Marketing Announced

WKRG and Nexstar Digital will host Your Customer’s Journey Workshop on January 22, 2025. It will offer free research tools to help attendees navigate the user experience by assessing their companies’ digital and social media marketing. The seminar will cover how today’s consumers transition from being unaware of a business to becoming loyal customers. It will also explore unique journeys across different industries and why this understanding should influence a business’ resource allocation. Recent changes and what to expect in consumer behavior in the coming year will also be discussed. Finally, “essential digital tools” will be explained. These free, publicly available resources can equip businesses with a comprehensive understanding of their customers’ behaviors, preferences and needs.