Alabama Beaches Launches Shoreline Supply Shop

Alabama’s Beaches has announced the opening of its new online merchandise shop, Shoreline Supply by Alabama’s Beaches. The online store features a curated collection of apparel, accessories and coastal-inspired keepsakes that celebrate Gulf Shores, Orange Beach and Fort Morgan. From beach-ready T-shirts to hats and more, Shoreline Supply says it will carry everything for a day in the sand or on the water. The new mercantile is designed to reflect the relaxed, comfortable salt-air lifestyle that continues to draw millions of travelers to Alabama’s Gulf Coast each year. Additional seasonal items and limited-edition drops will be introduced throughout the year. The new retail experience is part of the destination’s ongoing effort to engage fans year-round and strengthen connections with travelers.